Never, ever be anonymous to your customers, but allow them to be anonymos to you. Let customers know exactly who you are. Include pictures of employess, if appropriate, on your company information pages. Let the customers see that there are actual people and NOT SCHEMING THIEVES!

Give them a physical address so they know your company isn’t a fly-by-night operation. Show them that you are in the public eye and don’t mind the spotlight because you have nothing to hide.

Allow your customers to shield their identity from you as much as possible, however. Sure, if you have to deliver a product to their door, you’ll need a shipping address. you’ll need a name and credit card information if they want to pay by credit card. But do you really need to know their household salary, the number and ages of their children, and what types of junk mail they like to receive? Absolutely not. The information is helpful to you from a marketing standpoint, but it won’t make or break your company.

Don’t require customers to give any information that isn’t absolutely necessary. If customers is anonymous, you, as a company, are less able to take advantage of them or to compromise their privacy, security, or peace of mind. By default, trust level increase.