Cripperz Articles!

Once you have established a relationship with your customers, you’ll need to find ways to maintain the rapport. You have several options for implementing maintenance, but they all boil down to one issue: Customer Satisfaction.

Because relationship commerce relies on customer-oriented activities, customer satisfaction is key. If customers find themselves against a wall with your customer service, you will lose the relationship you build with them. To maintain customer service, consider the following:

• Be accessible. Give out as much contact information as your customers need to contact you. Also help them give you as much information as you need with appropriate prompts within contact forms. For example, ask them to define exactly the ares of the site where they experienced a problem.
• Be prompt. Reply immediately to their correspondence with am auto responder that tells them when their e-mail will receive attention and what they should do if, for some bizarre reason, they don’t receive a reply within a certain time period. Then reply to them as soon as possible.
• Be available. Consider using a real-time customer service forum for customers to chat live with customer service representatives who are able to answer questions.
• Empower your customer service representatives. Give them the authority to do what they need to in order to resolve an issue or to placate an upset customer.
• Follow up. Use a customer service hierarchy that allows a supervisor to personally contact customers who have experienced problems. The supervisor then can ensure that the issues were resolved to the customers’ satisfaction or make amends otherwise.

Never, ever be anonymous to your customers, but allow them to be anonymos to you. Let customers know exactly who you are. Include pictures of employess, if appropriate, on your company information pages. Let the customers see that there are actual people and NOT SCHEMING THIEVES!

Give them a physical address so they know your company isn’t a fly-by-night operation. Show them that you are in the public eye and don’t mind the spotlight because you have nothing to hide.

Allow your customers to shield their identity from you as much as possible, however. Sure, if you have to deliver a product to their door, you’ll need a shipping address. you’ll need a name and credit card information if they want to pay by credit card. But do you really need to know their household salary, the number and ages of their children, and what types of junk mail they like to receive? Absolutely not. The information is helpful to you from a marketing standpoint, but it won’t make or break your company.

Don’t require customers to give any information that isn’t absolutely necessary. If customers is anonymous, you, as a company, are less able to take advantage of them or to compromise their privacy, security, or peace of mind. By default, trust level increase.

To analyze your own page design, you should start by looking at what your competition is offering. This may not always be possible if your type of service is offered via secured areas to other business. You can find similar services offered online to the public on the web. Check out these sites and find out what new methods or goodies they offer.

Here’s what you should consider as you search other companies’ sites:

• Look at their general page layout. Does the page draw your eye to te whole page, searching its content, or does it draw your eye to one particular area and away from other important elements?
• What kinds of interaction do they provide?
• Are their graphics effective? If so, what kinds and how many do they use?
• Do they use anything that detracts from the page? Does some-thing stand out to you as an effective use of page design?
• How quickly does the page download?
• Have they included contact information on each page? If so, what information have they provided, and in what format (for example, a mailto directive, a script, a form)?
• Can you easily find the information you need from the page within a few seconds?

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You will presented with some random colour schemes. Added feature, you will be able to enter your favourite colour to search for the best match for your scheme. You will be presented with 2 other menu options. One of which you will be able to enter your colours side by side for a comparison and submit it. The other, you will presented with defult schemes which you can stroll and select.

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